It all started with pink… pink for Breast Cancer Awareness Month.

One in 8 women will be diagnosed with Breast Cancer.

It could be you, your sisters, your mother, your daughters, your friends, your neighbors…

This journey began for me with a single object — and a cause close to my heart. It has grown into a practice where memory fuels both my artistic expression and my strategic thinking. I don’t see the past as something to preserve quietly — I see it as something to activate, to shape what comes next.

Where Memory Becomes Meaning

FROM PERSONAL COMMITMENT TO PURPOSE-DRIVEN ART:

It began with a single running shoe.

After carrying me nearly 180 miles during the Susan G. Komen 3-Day®, it could have been forgotten in a closet. Instead, I transformed it into art and sold it to fund the next walk. In that moment, something shifted: art became more than expression — it became advocacy.

Years later, for Vitiligo Awareness Day, I created “Vitiligo” using collected, used skincare products — giving them a second life and donating it to the French Vitiligo Association. What started as a symbolic gesture evolved into an ongoing mission: transforming objects with history into meaningful works that support important causes.

Each creation carries a story.
Each story carries intention.

Breast cancer remains deeply personal to me. Through the sale of my artworks, I have continued to raise funds for Susan G. Komen and for the Swiss Cancer Society in 2024 and 2025, directly contributing to research, prevention, and patient care.

What connects all these works is one belief: objects hold memory — and memory holds power.

FROM ARTISTIC MEMORY TO STRATEGIC VISION

That belief has since expanded beyond art.

Following my diploma from Paris Dauphine University in Corporate Memory in 2025, I began exploring memory not only as a creative medium, but as a strategic force.

Brand memory is one of the most powerful — and most underleveraged — assets an organization possesses. In a world saturated with data and immediacy, memory is not archival. It is capital.

It creates emotion.
It anchors authenticity.
It builds lasting loyalty.

When organizations understand their scientific breakthroughs, iconic products, and defining decisions, they gain clarity about what makes them distinctive. That clarity fuels innovation. Memory, when activated, becomes a foundation for the future.

Today, my artistic work and my professional vision are inseparable. I treat memory as a living material — preserving, transforming, and reinterpreting symbolic objects to show how history can inspire progress.

As I step into 2026, I remain committed to championing evidence-based science in skincare while strengthening brand history storytelling — connecting past innovation to future possibilities.

Because memory is not about looking back.

It is about building meaning that endures — and using it to shape what comes next.

Selling my art in support of Breast Cancer Awareness